Privacy Policy – wh8te.com
1. Introduction
At wh8te.com, we are committed to protecting your personal data and respecting your privacy. We understand that your trust is our most important asset, and we take this responsibility seriously by implementing robust data protection practices and complying with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
This Privacy Policy explains how we collect, process, store, and share your personal data when you use our website, services, or interact with us in any capacity. Our goal is to maintain transparent and lawful processing of your personal information, while giving you control and clarity over how your data is handled.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all visitors, users, and others who access wh8te.com or communicate with us through our associated platforms. For the purposes of applicable data protection laws, wh8te.com is the “data controller” (or “business” under CCPA) for your personal data collected through your interactions with our site.
If you have any questions regarding this Privacy Policy or our data practices, please feel free to contact us at [email protected].
3. Categories of Data Processed
We process various categories of personal information depending on how you interact with wh8te.com. Below is a comprehensive overview:
a. Usage Data
We collect information about how you use our website, including browser type, IP address, device identifiers, time spent on pages, referring/exit pages, geolocation data (if permitted), and similar usage metrics.
b. Account Data
When you register for an account or place an order, we may collect your full name, email address, mailing address, telephone number, and other contact details necessary for account management and customer service.
c. Profile Data
This includes preferences, purchase history, product viewing behavior, and your personalized interactions with content and features on wh8te.com.
d. Communication Data
When you reach out to us via contact forms, email, or support channels, we retain records of your communications, including your name, contact details, inquiry content, and any corresponding feedback.
e. Technical Data
We may collect device information such as operating system, screen resolution, browser plug-ins, system settings, language preference, and performance diagnostics to optimize user experience.
f. Transaction Data
For purchases, we may collect order history, payment details (processed securely via third-party processors), billing address, delivery address, and related logistics tracking.
g. Preference Data
Marketing and communication preferences, consent to receive newsletters or product updates, and interests indicated during browsing or through forms on wh8te.com.
4. Legal Bases for Processing
We rely on the following legal grounds to process your personal data:
– Consent: Where legally required or where you explicitly provide consent (e.g., for marketing).
– Contract Performance: When data is necessary for executing agreements or providing services you request (e.g., fulfilling orders).
– Legitimate Interest: To improve our services, prevent fraud, analyze usage, and maintain security, always balanced against your fundamental rights.
– Legal Obligation: To comply with applicable laws, regulatory requests, court orders, or enforceable governmental directives.
5. Your Rights
Subject to applicable data protection legislation, you are entitled to the following rights regarding your personal data:
– Right of Access: Obtain confirmation and a copy of personal data we hold about you.
– Right of Rectification: Correct inaccurate or incomplete data.
– Right of Erasure: Request deletion of personal data (“right to be forgotten”) under certain conditions.
– Right to Restriction: Limit processing where data accuracy is contested or processing is unlawful.
– Right to Data Portability: Receive your data in a structured, commonly used, and machine-readable format and transfer it to another controller.
– Right to Object: Object at any time to processing based on legitimate interests or for marketing purposes.
– Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time.
To exercise any of the above rights, please contact us directly at [email protected].
6. Security Measures
We implement industry-standard technical and organizational security measures to safeguard your personal data:
– Encryption of data in transit and at rest;
– Multi-layered access control protocols;
– Firewalls and security monitoring tools;
– Comprehensive data access logs and audit trails;
– Regular staff training on data protection best practices;
– Scheduled system backups and disaster recovery protocols.
While we strive to protect your data, no system is completely secure. We encourage users to safeguard login credentials and report any suspicious activity immediately.
7. International Transfers
Some of your personal data may be transferred and stored outside of your country of residence, including in jurisdictions that may not provide the same level of data protection. When we transfer your data internationally, we apply:
– Standard Contractual Clauses (SCCs) approved by the European Commission;
– Adequacy decisions issued by the European Commission for certain jurisdictions;
– Additional security and legal safeguards where required.
8. Data Retention
We retain personal data only as long as necessary for its intended purpose or to comply with legal obligations. Specific retention periods include:
– Account Data: Retained for the duration of your account and up to 2 years after deletion.
– Transaction Data: Retained for 7 years for legal and tax compliance.
– Communication Data: Retained for 2 years post-resolution.
– Usage and Technical Data: Retained for up to 24 months for analytical purposes.
– Preference and Marketing Data: Retained until consent is withdrawn or after 5 years of inactivity.
9. Cookie Policy
Our website uses cookies and similar technologies to enhance your experience. These include:
– Essential Cookies: Necessary for site operation and enabling core functions such as login and cart management.
– Functional Cookies: Enhance user experience by remembering preferences.
– Analytics Cookies: Used to collect aggregate statistical data through tools like Google Analytics for site performance monitoring.
– Performance Cookies: Help us understand how users interact with different elements of wh8te.com and optimize accordingly.
10. Cookie Management and Compliance with GDPR & CCPA
On visiting wh8te.com, you have control over your cookie preferences through our cookie consent management tool. You may accept, reject, or customize cookie settings at any time.
Under GDPR, we only process non-essential cookies upon receiving your explicit consent. Under CCPA, California residents have the right to opt-out of the “sale” of their personal data and can do so via the “Do Not Sell My Personal Information” link where applicable.
11. Special Protections for Children
wh8te.com does not knowingly collect or solicit personal information from anyone under the age of 13. If we become aware that personal data has been collected from a child without verified parental consent, we will take steps to delete the information promptly.
If you believe that a child under 13 has provided personal data without parental consent, please notify us at [email protected].
12. Policy Updates and User Notifications
We may update this Privacy Policy from time to time to reflect changes in legal requirements or practices. Substantive changes will be communicated through conspicuous notices on wh8te.com or directly via email when applicable. We recommend reviewing this policy periodically to stay informed.
13. Contact
For all inquiries regarding this Privacy Policy, data usage, your rights under applicable privacy laws, or to file a complaint, please contact us at:
Email: [email protected]
Website: https://wh8te.com
We are fully committed to respecting your data rights and complying with regulations such as the GDPR and CCPA. Please reach out to us with any concerns related to privacy—we are here to support you.